Dedicated to TheRealness408!
So I wrote about the number of advertisements and product placement in Final Fantasy XV, and what it means for the viewer and the potential future of Final Fantasy. Aside from a few people, the general consensus was Blaise. OK. Here’s looking to brand whore Noctis with a Roen logo on his clothing, I guess.
But now I’m going to bring to our attention a discussion of which I think is inevitable. According to developers, you’ll be able to pay for gas. Which means you’ll run out of gas eventually. If you run out of gas, you have to push it to a gas station.
American Express (AMEX) is a credit card company. Credit cards allow the cardholder to pay for goods and services based on the holder’s promise to pay for them. But interest accrues, creating greater debt the holder has to pay back. AMEX also includes a rewards program you can use to get points on travel, supermarket shopping, and gas stations
My point? Say the game forces us to drive for a long while, and we run out of gas. We could push it to the gas station. Or we could call Cindy, for a fee (they didn’t include that in the demo for a good reason). The fee will be charged to our credit card. But if you sign up right now! for a brand new AMEX card, you can receive points to receive a discount on digital items! Sounds great, huh?!
Other brands in the game include Nissin, Colemans and Japanese Airlines. See where I’m going with this? At some point, the game is going to pester you about signing up for an AMEX card. Great. It’s to make microtransactions for useless stuff Noctis and friends will “consume”. If you don’t, that’s OK they guess you can use your own card to pay full price for it. And of course, the game will feature a Season Pass, DLC the Season Pass won’t cover, a Collector’s Edition, etc.
So, of course, we won’t sign up for the card or make microtransactions, right? That’s not the point. The fact it’s in the game means it’s too late. Someone may do these things. We should lament, not laugh or shrug apathetically, at our fellow misguided brethren. The many in-game products mean they want for us to spend mindlessly. Have you heard of the Nissin Noodles sidequest? Actual purchases, along with product placement, is how companies and corporations will get their cut.
Doesn’t this seem a bit odd for a Final Fantasy game? Let’s set aside the complete BS corporate business plan catchphrase (i.e. “fantasy based on reality”). The developers made this game for microtransactions. That’s why they stripped Versus XIII of its mythology and set in the “real world”. That isn’t America or Japan.
But the fact people remain relatively silent about it (or willfully ignorant) is disconcerting.
You don’t have to like what I just said. But just be cautious. Thanks for reading!