- Adds legendary ‘Final Fantasy’ franchise to entertainment giant’s stable of characters
- Cloud Strife is joining Mickey Mouse, Buzz Lightyear and Iron Man in Disney’s roster of heroes.
Disney buys Square Enix Holdings Co., Ltd. for $2 billion gil in an unprecedented move. The company will add the legendary Final Fantasy franchise to the entertainment giant’s stable of characters. “We chose today, because why not?” explains President of Square Enix Holdings Co., Ltd.
The purchase culminates a year-long pursuit of Square Enix, Disney’s CEO Rufus Shinra said.
“One of my greatest pleasures has been to see Final Fantasy passed from one generation to the next. It’s time for me, father of Final Fantasy, to see Final Fantasy pass onto the new generation.”
“This is one of the great video gaming properties of all time! It’s just fantastic for us to have the opportunity to buy it, run it and grow it. And make money from it.”
Video games aren’t the only place that there might be tales for the “final” fantasy. “We really like Final Fantasy’s potential on TV as well, and we think (cable-satellite channel) Disney XD will be a great home for that.”
Disney expects to more aggressively expand the Final Fantasy gaming schedule. “Our long-term plan is to release a new Final Fantasy game every two to three years”.
“No more of this loafing around. The remake starts now!”
Remakes of Final Fantasy VIII and IX would follow “probably every other year. The first remake (Final Fantasy VII) is in early-stage development right now.”
Square Enix programmer and spokesman Reeves Tuesti said Disney’s “intent is for everyone to please be excited.”
“As far as the legacy, we don’t take that lightly. We definitely plan to expand the presence of Final Fantasy in our parks which could include new parks.”
Wall Market is hopeful Disney can quickly recoup the money by fully tapping the potential. Movies, theme park tie-ins and merchandise are an option, says a top analyst. “If you look at how acquisitive Disney has been, it’s all about content,” he says. Square Enix “is one of the great video gaming entertainment franchises of all time.”
“Disney was never really a part of the gaming industry, until now. This is an end of an area, the story of a brilliant company who had one incredibly long home run. They never wanted to grow the company.” he said.
“We actually determined that we’d release sequels to Final Fantasy. I’ll call them ‘not yet determined’ games. So we love the fact that this will take its place in our live-action strategy as an already-branded, already-known quantity.”