Take a look at this Kingdom Hearts III trailer.

Of course, I don’t think Kingdom Hearts III is a part of Final Fantasy’s 30th anniversary. But Square Enix was still able to generate hype without the famed video game conference?

Sure, they show off conferences there all the time. And Final Fantasy VII’s remake announcement was a success. So why didn’t they save this for E3 and blow all of the other game developers out of the water?

Because they don’t need E3.

Why do we need to find out through E3, the Tokyo Game show, or any official gaming conference? What makes them official? Is it because they peg themselves as an authority and gaming companies go along with it for the views? YouTube and other social media sites are all of the exposure they’ll really need. But the games there are bigger than E3. Final Fantasy is bigger than E3. They don’t need E3. The only reason you tune into E3 is that you want to see news about games.

What is this, 1995? Are we still doing this for tradition’s sake? This isn’t the pre-internet days anymore. If Square Enix wanted to, they could set up their own gaming conference for YouTube announcing their own game. E3’s a lame idea now that we have Youtube; that’s why none of the publishers, including Square Enix, didn’t totally reveal much of anything.

So what does this mean?

Stayed tuned everyone. The fireworks and celebration are just starting.

JK everyone, they totally blew off our expectations.