If you could ask Square Enix to address an issue with the Final Fantasy series, what would it be?
I asked this question on the Final Fantasy Subreddit a while back, mostly in response to many of Square Enix’s baffling marketing decisions. Well, I‘m not sure how much marketing experience everyone in that thread has. Yet, just from their response, it seems like they could teach Square Enix a thing or two about marketing.
First, release a finished product. Eyoiq said:
Can you finish the game before you release it to the public?
Second, don’t announce games too early. As AtticusWeiss would want to ask:
Why they announce them too early.
Seems like Square Enix needs to follow an unspoken rule of common sense. That is, don’t tell us you have something when you don’t. Hold your cards close to your chest. For the Final Fantasy Versus XIII, we were shown a darker title. I’m glad we got Final Fantasy XV, but many fans expected the former. To them, Square Enix released a watered down version of what they originally displayed…a decade ago. That’s right. They announced Final Fantasy Versus XIII a decade ago. And as for the Final Fantasy VII remake? You’re announcing games way too early, Square Enix.
DON’T DO THAT.
Third, stop trying to make everyone happy. Nuclear_bum explains:
Stop making FF appeal to everyone. It used to have its own identity in the JRPG genre, now it’s just another action adventure AAA game with DLCs, Season Passes, and a mobile version for milking fools(Chapters 4-10 are $3.99 each if you don’t buy the premium-priced pocket edition! Remember this is targeted at younger players).
Put your game development power into making a full-fledged JRPG, stop making
excuses, who cares if you have limited time and resources? Persona 5 probably had problems in its multiple years of development, but you don’t see their PR team’s news articles everywhere.
That is, but the best JRPG you can be. Don’t worry about reinventing the wheel every time. Sure, don’t just recycle the same characters, music, and setting. But don’t feel compelled to reinvent the wheel. The people who play Final Fantasy are looking for a certain thing. The people who play other games are looking for those things. I know the risk is to combine the best of both worlds. But you risk alienating your core audience, and not quite picking up new members. Please everyone, and you will please none. Perhaps they’ve never read the Aesop fable of The Man, the Boy and the Donkey?
Lastly, while I don’t agree, ayatoujohime wanted Nomura fired:
Lastly, please fire Tetsuya Nomura. Doesn’t matter if he’s a genius; he’s taking too long to work on shit.
Others wanted gameplay specific changes, such as turn-base gaming, epic stories, climatic battles, gameplay fixes, etc.
But fans were most critical with the marketing side of Square Enix. Maybe Square Enix feels compelled to challenge the traditional business model, but then again I doubt it. Are they tipping off their investors? They must know what type of mess it’s causing their company; running down your profits in the long term doesn’t help investments.
But I believe fans have the power to influence their decision. Whether Square Enix takes our advice is another thing…